We Are ClassPass: Jimmy Poh

Co-Founder of Kydra

Jimmy Poh’s activewear brand, Kydra, offers clean designs that are high quality, practical, yet affordable. Growing quickly in popularity, Kydra has become a mainstay of Singapore’s fitness community. We join Jimmy for a chat about Kydra’s people-driven ethos.

Tell us how you started Kydra. What inspired you?

KYDRA was started to solve a problem. We wanted to create products that were thoughtful in function and aesthetically clean.

What is your vision for Kydra?

Our vision for KYDRA is build a community embracing active living, with apparels that look good and feel great.

Much of your audience is female. Was it challenging to relate to them and understand their needs?

Thankfully, we have many supportive friends, family and partners who constantly give us feedback and suggestions to ensure we understand the challenges faced by women. It took deep market research to realise some of the many frustrations women go through when they wear activewear. We create products with women in mind - highly supportive through workout classes and effortlessly chic for everyday wear.

What is it about Kydra that has resonated with its customers?

I think it is the fact that we deliver high quality apparel that match and even outdoes well established sports brands without their hefty price tags

How do you see fitness and fashion coming together?

As the result of the general population becoming more conscious of their health and wellbeing, we see communities of people coming together to support each other on their fitness goals.

Naturally, as people focus more on their health and aesthetic build, they find it crucial to wear the right clothes that accentuate their bodies. Because of this, activewear has been very much influenced by fashion trends, sometimes at the expense of the quality of the product. At Kydra, we ensure that the pieces we create are timeless and functional.

How does ClassPass help you to stay active?

ClassPass makes it easy for me to keep active, especially during my busy schedule. By being able to choose from different classes and their timings, I am able to plan my day effectively, enabling me to reach my fitness goals.